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As the scorching heat of August envelops Italy, a unique phenomenon takes place - Ferragosto. This traditional holiday period, known for shutting down most businesses and activities, offers a much-needed respite for locals and tourists alike. It's a time when the hustle and bustle of daily life comes to a standstill, allowing for a collective exhale and a chance to recharge.

In the midst of the sweltering summer, Ferragosto transforms cities into ghost towns, with streets that are usually bustling now eerily quiet. The familiar chaos gives way to a serene calmness, and finding a parking spot becomes a breeze - a rare luxury in Italy's typically congested urban centers. I love it!

For many Italians, Ferragosto is synonymous with escaping the heat and heading for the countryside or the cool mountain retreats. Big cities may empty out as locals seek refuge in nature, while tourists continue to explore the cultural treasures that Italy has to offer.

Here at Phoehn, the spirit of Ferragosto has also taken hold. As the country slows down, we too are taking this opportunity to pause, reflect, and rejuvenate. It's a time for re-grouping, re-imagining, and revitalizing our energies for the busy months ahead.

Amidst the shutdowns and the stillness, there is a sense of liberation and freedom. The pace of life may have slowed considerably, but in that deceleration, there is a chance to savor the simple joys of summer - a leisurely stroll, a quiet moment of reflection, or a shared meal with loved ones.

So, as Italy embraces the tradition of Ferragosto, why not take a cue from this annual ritual of shutting down and shutting off? Why not use this time to disconnect from the noise of the world, and reconnect with ourselves and those around us, finding solace in the beauty of a moment of stillness?

As always, be well!
Maxine

 

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Photo by Europeana on Unsplash

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1 comment

  • Your article so gorgeously paints a picture and evokes the mood and feeling of summer languor—the freedom and stillness of the season so many of us long for…and wish to extend. September may be upon us now, but I will happily seek to extend the heated joy with one of your beautiful candles!

    Shelley on

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