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Welcome to our press kit!

Phoehn is a luxury home fragrance brand specializing in scented candles inspired by those things that make life worth living, each candle is a reminder of that when we burn it.  We are committed to design and scent innovation, crafting home accessories with the ambition of creating deep and powerful sensorial experiences. Founded in 2022 by writer/perfumer Maxine Hyndman and friend and business partner Elisa Valdinocci. Phoehn is a manifestation of our passion for fragrance, travel and a life well loved. Each candle is specially handcrafted and hand poured using top grade soy wax and organic beeswax infused with unique fragrance oils sourced and designed by Maxine.

Team

  • MAXINE HYNDMAN

    CO-FOUNDER

  • ELISA VALDINOCCI

    CO-FOUNDER

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Testimonials

I am writing the 2 lines to you in Italian, the language of my heart and I am writing them to you with pleasure. I am also in e-commerce and I know how easy it is to receive reproaches/criticism today but difficult to be gratified when things are done well and with the Heart. My experience with PHŒHN began a bit by chance, sponsored Instagram advertising, Maxine & Elisa's speech fascinates me, they tell a beautiful story, you can feel that they are real people and their story comes from the heart, I naturally and simply signed up for the presale of the first "Cobalt" collection. A few weeks later I receive the email telling me that the pre-sale is available, I jump in, I would like to buy but shipping to France is not accepted on the phoehn.com website... I could have left it alone but I wrote to customer service and Maxine was fantastic, solved the problem in less than 48 hours (small IT problem related to DHL), responsiveness, effectiveness and kindness... everything I love. I'm not going to give you a poem, but, long story short, today I receive my package and everything is fantastic, a truly unique scented candle for its fragrance, craftsmanship and elegance. Result: I ordered 3 more to give as gifts to my colleagues 🩷. I am proud (in my small way) to support Italian traders and artisans because we deserve it, in a world of Asian invasion with cheap and toxic products, there are still too few of us who have chosen to go against the current and offer authentic Made in Italy craftsmanship So here, keep going! You are amazing THANK YOU Sincerely Greta

Greta Zanoni

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